7 social media sins unmarketing book

In 2009, scott stratten and alison stratten wrote the bestsellingunmarketing. Idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy and leadership. Never say anything in social media that you dont want to see on a billboard with your name, logo, face, and. Haro notes the game has changed immediacy and relevancy notes publicized customer service dont bank on the bold seven deadly social media sins greed gluttony sloth envy wrath lust pride notes the millennials are coming how. Scott stratten for generations, marketing has been hypocritical. Unmarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide. Stratten has recently appeared on sites like and, as well as in publications such as the wall. Note also that the antidote of each of these deadly sins is an explicit external standard or something that is based on natural principles and laws, not on social values. Scott and alison stratten are coauthors of 4 best selling business books, coowners of unmarketing inc and cohosts of not only the unpodcast, but five children, two dogs and two cats. You probably already know many of the things you should be doing, like posting regularly, sharing relevant information, interacting with others, and so on. Notice that all of them have to do with social and political conditions. He mentions something interesting known as the 7 deadly sins of social media marketing. Examples include only retweeting compliments about you and your business, taking up excessive space on facebook posts with 7 line signatures, drive by. Actively listening to whats being said about your brand is at the core of social media.

Facebook is still a social media giant, but it might surprise you to know that its used by 68 percent of american adults, compared with the 73 percent that uses youtube, according to a pew research study. As i am currently looking at the social media strategy for my department i read this and thought, nailed it. Stop marketing, start engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Sitting here at the airport in vegas, getting ready for the flight of shame home not to mention it. Ladies and gents, with a headache, bags under my eyes and a lighter wallet, i present you with. Yuck the power of the word is evident in just looking at this infamous list. Ive been reading a book called unmarketing by scott stratten. Gluttony social media is not about being everywhere, it is about being great and present where you are. He originally referred to it as the 7 deadly social evils.

Unmarketing covers a wide at times scattered range of marketing and social media topics in deceptively simple bitesized chunks, such as his list of the seven deadly social media sins. Seven deadly social media sins to avoid amazonexclusive content from author scott stratten the thing that makes me shake my head the most in the world of social media is the fact that we try to overcomplicate it. Start engaging because it is an entertaining and informative guide to a wide variety of important business topics such as. Weve been taught to market to others the way we hate being marketed to coldcalling, flyers, ads. Summary lust, gluttony, greed, sloth, wrath, envy and pride. In unmarketing stratten builds on the basic marketing theory, such as the hierarchy of buying, but then looks at how social media changes everything and yet changes nothing. Social networks do best when they tap into one of the seven deadly sins, the linkedin cofounder and venture capitalist said.

The original unmarketing was the first of four bestselling books theyve written together, which contain their thoughts on the changing world of business through their experiences of entrepreneurship. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. It is a common misconception that mohandas karamchand gandhi was the originator of this list as he published the same list in his weekly newspaper young india on october 22, 1925. Seven deadly social media sins to avoid amazonexclusive content from author scott stratten. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees alison, not lasting long as an employee both and. Start engaging scott stratten with a smart take on using social media as a new toolset rather than just a fad, unmarketing features numerous bitesize chapters you can consult and apply according to your unique business. In 590 ad, pope gregory i unveiled a list of the seven deadly sins lust, gluttony, greed, sloth, wrath, envy and pride as a way to keep the flock from straying into the thorny fields of ungodliness. The seven deadly sins of social media in this excerpt from his new book unmarketing. These days though, for all but the most devout, pope gregorys list seems less like a means to moral behavior than a description of cable tv programming.

Are you willing to admit your sins in the comments. But its 100x better if used as a conversational tool versus a dictation. Indeed, it is a very readable and user friendly book, with great advice on how to use types of modern media social media being one of them and how to use social media and trade events for the good and avoid the bad. So just try to avoid these seven deadly social media sins, and youll do just fine. Below is an outline of some of the most abhorrent sins in the social media world to assist you in evaluating your online content. The book covers topics such as reasons why companies dont use social media more like excuses, the good and bad aspects of each of the most popular social media platforms, and the 7 deadly social media sins. Unmarket to build trust and make lifelong customers. Wrath one of the nice things about social media is its casual, conversational nature. Mahatma gandhi said that seven things will destroy us. Instead, youll discover a new, highly responsive pull and stay approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. The 7 new deadly sins of social media social media today.

Publicized customer service 47 15 don t bank on the bold 53 16 seven deadly social media sins 55 17 how twitter changed my business. Haro notes the game has changed immediacy and relevancy notes publicized customer service dont bank on the bold seven deadly social media sins greed gluttony sloth envy wrath lust pride notes the millennials are coming how twitter changed scotts. They are now back with this second edition, because everything. The forces of good and evil are universal principles both online and offline. Weve been taught to market to others selection from unmarketing. From one of the leading experts in viral and social marketingmarket your business effectively to todays customers for generations, marketing has been hypocritical. This article is part of swot team, a new series on mashable that features insights from leaders in marketing, brandbuilding and public relations remember when social media.

I just read an excerpt of steven strattons new book, unmarketing. The 7 deadly social media sins the reformed broker. Good book on social media marketing, but being part of the younger generation, not much of. One of the biggest sins of marketers is marketing to people the way. The concept of platforming and building one social media presence at a time. The problem is sometimes people let their guard down and remove their filter. Social networks do best when they tap into one of the seven deadly sins. The more you read unmarketing, the more curious you become about. Its all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. His clients viral marketing videos have been viewed over 60 million times and have generated major returns. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees alison, not lasting long. While many of those offenses continue to hold true, the landscape has changed considerably, and with it, our knowledge of each platform. The seven deadly sins of social media fast company. You already have an alarming stack of books you want to read next to your.

Buy the ebook unmarketing, everything has changed and nothing is different by scott stratten online from australias leading online ebook store. With a smart take on using social media as a new toolset rather than just a fad, unmarketing features. So, what are the 7 deadly sins according to scott stratten. Scott stratten and alison stratten are cohosts of not only the unpodcast, but five children, two dogs, and two cats. Stop marketing and start engaging with scott stratten hubspot blog.

Strattens writing is often humorous keep an eye out for his amusing footnotes and always honest, even about his own failures with unmarketing. Unmarketing, everything has changed and nothing is. Entire books are dedicated analyzing what exactly were looking for in our. As part of my panel on social media at the worldcom pr conference in montreal recently see post below, i created these 7 deadly sins of social media. Lets be honest, whether we like it or not, the majority of us are guilty of at least one of these sins at one point or another. Two years ago, i wrote the original 7 deadly sins of social media here on social media today. These 7 deadly sins of social are our exact watchouts for what our social strategy will do in the future. Unlike a lot of businessmarketing books, this is not a dry, or difficult, read.